This website will provide you with information, guides and advice on all matter relating to affiliate marketing, affiliate networks and how to get involved in this industry and make money.
What is affiliate marketing?
Affiliate marketing is a type of marketing based on performance in which a business rewards one or more affiliated partners for each conversion brought by the affiliate partners. In most cases these rewards come in the form of a sum of money paid by the advertiser. Conversions come in many forms and although in many cases are sales of an item, can often be things like sign ups or even site visitors.
2 Different Approaches to Affiliate Marketing
Generally speaking there are two main approaches to affiliate marketing (1) You can offer an affiliate program to others (as in have them sell your stuff) or (2) you can sign up to be another business’s affiliate which is sometimes called being a publisher.
For the Advertising Business
As the advertiser running a affiliate program, you’ll pay your affiliates or publishers a commission fee for lead, sale or whatever it is you want, that they send to your business website. You should try to find affiliates who’ll reach untapped markets. For example, a company with an online magazine is a great because thier subscribers are hungry for and trust their material. So getting your products on a credible company’s material will get you customers you might not have otherwise reached.
Another important thing is to make sure you are not competing with your own affiliates on the same webpages. This can be extremely counter productive and cost you more money in the long run. This is why many affiliate providers ban their affiliates and publishers from bidding on particular keywords or marketing in particular ways. The whole point of setting up your own affiliate network is to reach people you can’t reach yourself. If your affiliates are marketing the same way as you and to the same people then you’ll increase your own marketing costs and spam your customers.
Affiliates and Publishers
Does Google Reduce the Ranking of Affiliate Sites
Because of Google’s many algorithms for SEO, building links on your website is becoming outdated which is very bad for your affiliate activity. This is bad for both affiliate marketers and publishers. Even if this is the case, there are many new ways to use SEO and build your brand. You might come across a couple of link problems with Google if you are not managing your program, but but don’t worry too much because the notion of affiliate marketing is still something that Google approves of. This is as affiliate marketing in it’s self offers another relevant and related resource to consumers.